Adding a PayPal link in Sunshine Coast Botanical Garden’s emails increases sales

logo for Sunshine Coast Botanical Garden

The Sunshine Coast Botanical Garden has successfully increased their event turnout over the last few years by using email marketing. Recently, they've discovered that including a PayPal link in emails has increased immediate ticket sales. Constant Contact, their email service provider, partners with PayPal to offer a trusted payment solution that can be added to any email … [Read more...]

Email newsletters increase reservations for specialty tour company in Gibsons, BC

Tours of Exploration logo

Tours of Exploration, located in Gibsons, BC is a licensed travel agency that specializes in natural history, eco, cultural and heritage tours. When owner Catherine Evans first learned about the benefits of email newsletters about eight years ago she says, “It made sense to me to be able to inexpensively keep in touch with my customers and send them details on our upcoming … [Read more...]

Coracle Cove B&B uses email newsletters to share the Sunshine Coast’s incredible experiences with their guests

Coracle Cove B&B in Sechelt, BC uses email newsletters

Jack and Sheila Pope have successfully used email newsletters to market Coracle Cove B&B in Sechelt, BC since they opened twelve years ago. Jack says, “We're in the business of selling incredible experiences and I use my knowledge about what I love most about living here to share in my email newsletters. It comes right from the heart.” “Our guests tell us how helpful we … [Read more...]

Guess who’s using email newsletters? Gramma!

Gramma's Pub in Gibsons, BC

I talked with Charlene SanJenko about the success of Gramma’s Pub email newsletter. She’s in charge of marketing for Gramma’s, a favorite place for locals and visitors to eat on the Gibsons, BC waterfront. Charlene enthuses, “email newsletters are key for Gramma’s Pub.” “What I love about email newsletters”, explains Charlene, “is that they go to people that want to hear … [Read more...]

Email marketing helps artists grow audience

coast cultural alliance logo

Promoting the worlds of the arts, culture, and heritage in smaller communities can be tricky. But on BC’s Sunshine Coast, the Coast Cultural Alliance (CCA) has figured it out. The non-profit society is a network of people working together to create employment and business opportunities through cultural tourism and the arts. They print a monthly Arts & Culture Calendar and a … [Read more...]

Email list growth tactics: real-life examples

marketing sherpa - marketers' list growth tactic chart

One of my favorite email marketing resources––recently posted the chart below depicting the effectiveness of email list growth tactics. My recommendation to grow your business is to select one passive method and two active methods from the list. Passive methods are ones you set up and forget about like #1, #4 and#6. Let's look at how some businesses I know … [Read more...]

How did one artist living in beautiful British Columbia create an online global community that drives traffic to his website?

Cultivate relationships with email marketing

With the power of email marketing The Robert Genn Twice-Weekly Letter - a Case Study Robert Genn enjoys a reputation as an accomplished Canadian painter. He’s known internationally for his work, including paintings set in the West Coast and the Rocky Mountains. Years ago, on a family break in Spain, Robert unwittingly began an email marketing success story. The … [Read more...]