Our favorite free marketing reports

In order to grow your business effectively, it really helps to know the basic fundamentals of Internet marketing. That way -- even if you do end up outsourcing your website design, your content development, your copy writing, your search engine optimization, and your Facebook marketing -- you’ll be able to provide your team with more direction and make sure they’re provide … [Read more...]

Two Great Sources of Free Email Marketing Info

Discover strategies so your business will truly thrive If you’re a motivated do-it-yourselfer, you can find all the information you need online to plan, write, manage, and track your own email campaigns. Here are two great resources we frequently recommend to our clients: Copyblogger Content Marketing Institute In these comprehensive article archives, you will find … [Read more...]

Which Email Service Provider is Best for You?

Choose the right tools to grow your business Not all email service providers are the same, and we encourage you to do some research to discover the one that’s right for you. Recently AWeber asked users to submit videos of how they use AWeber to run their email marketing campaigns. The response was extraordinary. There were videos for just about every industry imaginable, … [Read more...]

Chart: Which Email Marketing Tactic Gets the Best Results?

Email marketing is the most effective tool for building connections with your subscribers Marketing Prof recently posted a chart comparing the top email tactics in terms of their effectiveness. Of the following strategies, which do you think consistently delivers the best results? Personalizing email messaging Engaging subscribers via social media Testing and … [Read more...]

Why You Need a Content Marketing Mission Statement

Cultivate a relationship with people that want to hear from you One of our favorite content marketing writers is Joe Pulizzi. He's passionate about attracting customers with quality content to grow your business in an authentic, non-pushy way that earns healthy revenues. Joe recently wrote an article describing the importance of having a Content Marketing Mission Statement … [Read more...]

Three Reasons to Outsource Your Email

Use the right tools to grow your business There is no question that keeping in touch with your contacts via email is the most important and effective way to build your business. But often small business owners are simply too busy running their business to devote the time and energy needed to write, implement, and manage their own email campaigns. If this sounds familiar, we … [Read more...]

Email = Relationships = Business

Attract customers who will truly enjoy your services and whom you will truly enjoy serving If you’ve been in business for more than five years, you’ll know that creating and maintaining relationships with people is the best way to build your business. ‘Walk-ins’ and cold calls help, but you can’t depend on them. Humans crave interaction, and the joy of sending and receiving … [Read more...]

Family business with a twist – Gilligan’s Pub

Darren Inkster, Sechelt, BC

by Claudia Howard This article originally appeared in Just Business People Magazine It’s been a long and winding road for Darren Inkster since his days studying at SFU back in the late eighties. “Originally I planned on attending law school. I received my Bachelor’s degree in History and then studied criminology for two years. I began working part time at the pub as a server, … [Read more...]

Celebrity Chef in our midst – Spencer Watts

Spencer Watts, chef

by Claudia Howard This article originally appeared in Just Business People Magazine Spencer Watts has been a foodie all his life – enjoying Dim Sum and Sushi as a toddler. Mom Linda Watts couldn’t even slip a TV dinner by Spence when he was a child – although she cleverly once tried disguising one by removing the meal from the self-serve container and serving it on their … [Read more...]

Talaysay Tours – sharing history on the water

Candace Campo of Talaysay Tours, Sechelt, BC

by Claudia Howard This article originally appeared in Just Business People Magazine Candace Campo’s philosophy for operating Talaysay Tours, a cultural interpretive tour company based in Porpoise Bay, reflects her Shíshálh (Sechelt) Nation) heritage. “Our people have lived a communal lifestyle for centuries that supported and sustained our way of life,” explains Campo, “and … [Read more...]