Promoting the worlds of the arts, culture, and heritage in smaller communities can be tricky. But on BC’s Sunshine Coast, the Coast Cultural Alliance (CCA) has figured it out. The non-profit society is a network of people working together to create employment and business opportunities through cultural tourism and the arts. They print a monthly Arts & Culture Calendar and a … [Read more...]
Foolproof strategies to grow a large and vibrant email subscriber list of people who WANT to hear from you. Nurture your target audience to attract more subscribers that will spread the word about your business.
One of my favorite email marketing resources–marketingsherpa.com–recently posted the chart below depicting the effectiveness of email list growth tactics. My recommendation to grow your business is to select one passive method and two active methods from the list. Passive methods are ones you set up and forget about like #1, #4 and#6. Let's look at how some businesses I know … [Read more...]
Email marketing is the most effective tool for building connections with your subscribers Marketing Prof recently posted a chart comparing the top email tactics in terms of their effectiveness. Of the following strategies, which do you think consistently delivers the best results? Personalizing email messaging Engaging subscribers via social media Testing and … [Read more...]
Use the right tools to grow your business There is no question that keeping in touch with your contacts via email is the most important and effective way to build your business. But often small business owners are simply too busy running their business to devote the time and energy needed to write, implement, and manage their own email campaigns. If this sounds familiar, we … [Read more...]