Tours of Exploration, located in Gibsons, BC is a licensed travel agency that specializes in natural history, eco, cultural and heritage tours.
When owner Catherine Evans first learned about the benefits of email newsletters about eight years ago she says, “It made sense to me to be able to inexpensively keep in touch with my customers and send them details on our upcoming tours.”
Tours of Exploration uses Constant Contact to send out email newsletters to 2,000 subscribers on a monthly basis.
New subscribers are generated at trade shows, by sending out press releases and from the email newsletter sign-up form on their website.
“We see the success of using email newsletters by the number of calls and reservations we get after sending out an email newsletter,” explains Catherine.
Catherine advises other business owners, “Keep your email newsletters simple, relevant and use eye-catching visuals.” She says, “Don’t hesitate to get outside support. Constant Contact has terrific free telephone support.”
Tours of Exploration in Gibsons, BC uses Constant Contact… why don’t you try it and start growing your business?