How to keep your MailChimp emails out of the Spam Folder

Do you want more of your MailChimp emails to hit your subscribers inboxes?

Of course you do!

From start to finish it takes less than an hour to authenticate your own domain and it will improve your email deliverability. Your MailChimp emails will reach more of your subscribers and less emails will end up in the spam folder.

Authenticating your own domain increases deliverability rates.

Google, Yahoo, Outlook, etc use domain authentication to scan incoming emails. Emails that fail the scan are more likely to end up in spam. By default, MailChimp authenticates all emails with their domain - however you can increase deliverability by authenticating YOUR domain. And it only takes a few minutes.

Authentication is a digital confirmation that lets your subscribers email providers know that your email campaign is coming from you even though it's being delivered by MailChimp's servers.

Authenticating your MailChimp account also increases trust because the email's "from" address will display as your own domain and not be appended with something like "via etc."

Here's an example of what your subscribers will see in their inbox when a domain isn't authenticated. Note the "via mail193..." after the email address which looks kinda spammy. 

MailChimp custom domain before authenticated

Here's what they see when the domain is authenticated - now subscribers only see the sender's email address.

MailChimp custom domain after authentication

How do you authenticate your own domain?

You're going to add 2 records to your domain's DNS settings at your domain registrar (eg GoDaddy, Hostgator, Hover, Namecheap, etc).

You'll find the info to add to your DNS settings in your MailChimp account. On your MailChimp dashboard (in the top right hand corner) click on Account > Settings > Verified Domains. 

Beside "Authentication" you'll see a link named "View setup instructions". Those instructions will contain the info to add to your DNS settings.

Watch this video for step by step instructions.



And because each domain registrar has a different interface the detailed instructions might not look like your domain registrar’s dashboard.

If you need help, jump on chat (if available) with your Domain Registrar's support - or create a support ticket. Copy and paste this message (don't forget to replace with your domain name).


I need a CNAME and TXT record added to to authenticate my MailChimp account.

The info MailChimp gave me for the 2 records are:

DKIM: Create a CNAME record for [k1._domainkey] with this value:


SPF: Create a TXT record for with: [v=spf1 ?all]

Thank you,

[Your name]


What if my DNS settings already have a TXT Record to authenticate my business GMail?

Your DNS settings might already have a TXT record to authenticate your business Gmail account (or other 3rd party email account like Zoho). In that case you will COMBINE your MailChimp TXT record instead of creating a new TXT record.

EDIT an existing TXT record for Gmail and MailChimp with:

v=spf1 ~all

EDIT an existing TXT record if you're using MailChimp and Zoho with:

v=spf1 ~all


Succesful Authentication

Emails you send from MailChimp will no longer show something that looks like this "via mail193..."  after your email address in your subscribers' inboxes.

When you've entered the DNS records correctly you'll see 2 green checkmarks on your MailChimp's account "Verified Domains" page. 

MailChimp Domain verified and authenticated success

Too busy to do this yourself?

I'll do it for you.

Set up a job at Storetasker

and select Claudia Howard as your preferred expert