Healingscents Aromatherapy is celebrating their 20th year anniversary. In a field rife with misinformation and dubious claims the company owner opted for a clinical feel to the website using lots of white space.
Rather than photographing their 200+ product line we created a custom template in Photoshop to generate product images from their label files. The bottle image is then overlaid on a botanical plant image that matches the product's ingredients. When the merchant launches a new product they simply send us their product label and we generate a new product image without requiring product photography.
We created an original ebook of aromatherapy recipes to use as a lead magnet for new email signups. Subscribers also receive a weekly educational email highlighting the uses and benefits of a different essential oil - plus a discount code for the featured product.