Holy Crap Cereal
We created 60 recipes for Holy Crap to share on its blog, Facebook, and Pinterest to attract its target market of people with special dietary needs.
A series of ebooks, each with 12 recipes, are used as lead magnets for email sign-ups.
Facebook ads targeted to interest groups including gluten-free, allergy-free, diabetics, and vegans boost traffic to the store's recipes, and traffic is then re-targeted.
The customized recipe template on the Shopify store feature:
- Main recipe image formated to Facebook's timeline size for easing sharing
- An embedded email signup form that triggers an automated 11-part email series
- An embedded product review widget with links to product pages
A new subscriber email funnel drips out the health benefits of the cereal's superfood ingredients over 5 months.
Product Page visitors are retargeted with Facebook ads that feature product reviews, founder story, and serving suggestions.
New customers that opt-in to marketing receive a 3-part post-purchase email series with serving suggestions, recipes, and at the estimated time they'll run out of cereal a reminder of the cereal benefits with a discount code.